Nike ends partnership deal with Brooklyn Nets guard Kyrie Irving
Brooklyn Nets guard Kyrie Irving’s has lost his partnership deal with Nike, the shoe and athletic apparel maker stated this on Monday.
This move came a month after the company suspended the Brooklyn guard as part of the fallout over his tweeting a link to a film containing antisemitic material.
It was not a surprise breakup, especially after Nike co-founder Phil Knight said in the days after the company suspended Irving that he had doubts there would be any reconciliation.
“Kyrie Irving is no longer a Nike athlete,” the company said in a statement.
Irving’s agent and stepmother, Shetellia Riley Irving, told The New York Times that the sides “mutually decided to part ways and we just wish Nike all the best.” Irving, without mentioning Nike by name, appeared to address the matter on his Twitter account Monday afternoon.
“Anyone who has even spent their hard-earned money on anything I have ever released, I consider you FAMILY and we are forever connected,” the Nets guard wrote. “it’s time to show how powerful we are as a community.”
Irving has been wearing his signature line of Nike in recent games. It’s unknown if the formal ending of his relationship with Nike will affect that, at least in the short term. He had been a Nike athlete for the entirety of his NBA career, starting in 2011, and got his first signature shoe with the company in 2014.
When Nike suspended Irving in early November, the company was just days away from releasing the Kyrie 8, what would have been the latest in his signature line.
“At Nike, we believe there is no place for hate speech and we condemn any form of antisemitism,” the Beaverton, Oregon-based company said at the time.
Irving missed eight games before being reinstated by the Nets on Nov. 20. He apologized that day to those who felt threatened or hurt when he posted a link to the documentary, and acknowledged that he should have handled earlier chances to clarify whether he has antisemitic beliefs differently.
“I don’t stand for anything close to hate speech or antisemitism or anything that is going against the human race,” Irving said on the day the Nets reinstated him.
